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The launch of Everyday Value

4 April 2012

I wanted to let you know about an exciting new range that we’re introducing into our UK stores.

We were the first supermarket to launch a Value range back in 1993. And, almost 20 years on, affordable quality is more relevant than ever.

That’s why we’re launching Everyday Value which will replace our blue-and-white striped Tesco Value brand. The new brightly-packaged, brilliantly-priced products follow extensive research with customers who told us that they want a modern, great quality and affordable offer to help them with the cost of living. Everyday Value will provide products that taste better, look better and are healthier – still at the same great price.

We have prioritised three areas with the launch of the range:

Quality: We have improved the quality of our Tesco Everyday Value products at no extra cost for the customer. None of the products will contain MSG, hydrogenated fats, artificial flavours or colours, and no genetically modified ingredients.

Healthier options: The new range caters for customers who want healthier options and also supports British produce. For example, Everyday Value mince will have a lower fat content than the old Value version, while tinned peas, beetroot and carrots will be 100 per cent British.

Packaging improvements: To help customers spot the new range on the shelves, Everyday Value packaging is more colourful. We have also improved the way it functions, including biscuits in easy-open packets, grated cheese in re-sealable bags and fruit juice in easy-pour cartons.

The new products are already arriving in stores with our customer advertising starting at the end of April. Do look out for the products and let me know what you think of them.

David Wood
UK
 Marketing Director

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