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Our brand new TV ad celebrates 100 Years of Great Value at Tesco with ‘prices that take you back’

11 January 2019

This week we’ve kicked off our new Centenary advertising campaign, which celebrates our long history of offering customers great value at Tesco with hundreds of deals on products in-store and online. Set inside one of our stores, our new TV ad features some iconic moments, to evoke nostalgia for our customers, such as a 70s roller girl skating down the aisles, 60s mods on mopeds and even an astronaut reaching for a tin of baked beans!

It will be aired for the first time tonight at 8.45pm during Coronation Street on ITV, but colleagues can watch a preview in the video above!

If you’d like to share our preview with friends and family on Facebook or Twitter, simply click ‘share’ on the video – remember to use #Tesco100years

Some of our own colleagues feature in the advert, with over 100 years of working at Tesco between them. A big thank you to Vicky Ferrnades, Jade Evariste, Sevgi Polat, Andy Cadogan, Rema Boumerdassi, Salmi Navas, Elvis Cabera, Dean Wells and Valerie Ann Edwards for taking part!