This week we’ve kicked off our new Centenary advertising campaign, which celebrates our long history of offering customers great value at Tesco with hundreds of deals on products in-store and online. Set inside one of our stores, our new TV ad features some iconic moments, to evoke nostalgia for our customers, such as a 70s roller girl skating down the aisles, 60s mods on mopeds and even an astronaut reaching for a tin of baked beans!
It will be aired for the first time tonight at 8.45pm during Coronation Street on ITV, but colleagues can watch a preview in the video above!
If you’d like to share our preview with friends and family on Facebook or Twitter, simply click ‘share’ on the video – remember to use #Tesco100years
Some of our own colleagues feature in the advert, with over 100 years of working at Tesco between them. A big thank you to Vicky Ferrnades, Jade Evariste, Sevgi Polat, Andy Cadogan, Rema Boumerdassi, Salmi Navas, Elvis Cabera, Dean Wells and Valerie Ann Edwards for taking part!