Unsurprisingly, we sell more flowers around Valentine’s Day than any other time of year, and ensure we have a wide range of colourful bouquets for our customers to choose from.
This year we are working with our Community Food Connection partner, FareShare, to make sure leftover stems don’t go to waste by sending our unsold blooms to local charities and community groups to enjoy.
Following Valentine’s Day, FareShare volunteers will visit stores to collect the unsold Valentine’s Day flowers and deliver them to some of the 7000 charities and community groups we work with. Although the flowers will be slightly past their sell by date, they will still last for five days.
Our Head Florist, Michelle Buck, said: “No-one wants to see these beautiful flowers go to waste so we’re delighted that this year we’re going to find them deserving homes. We already work with FareShare to redistribute surplus food so it was the natural thing to do to work with them to give some Valentine’s joy to those who deserve it most.”
FareShare CEO, Lindsay Boswell added: “Flowers always lift us up, and these Tesco blooms will brighten up the tables of many charities and bring smiles to the faces to the people enjoying what might be their only hot meal of the day.”