Tesco has a long association with the armed forces dating right back to our founder, Jack Cohen, who started the business in 1919, using his demob money to buy the first day’s stock, after leaving the Royal Flying Corp at the end of the Great War.
Our servicemen and women make sacrifices every single day, and as the UK’s largest retailer, we want to do everything we can to help them out. We also have huge numbers of serving and former service personnel working for us, and they bring an enormous number of benefits to our business.
2014 was a special year for the way we support our armed forces – we became the first retailer to sign the Corporate Covenant and made a pledge towards a permanent tribute for our troops. As we do every year, we supported the Royal British Legion’s Poppy Appeal with a collection in every one of our stores. Our colleagues and customers showed huge generosity and raised an incredible £5.3 million – our biggest ever contribution to the Poppy Appeal.
In November 2015 we launched our Armed Forces Network which brings together former and current members of the armed forces, and their families. As a network, we’re looking to co-ordinate a number of activities – ranging from social activities to those that aim to support and develop colleagues and former members of the armed forces, helping them to find their way here at Tesco.
We’re really proud to play our part in supporting our armed forces community, past and present.