Our Core Purpose and Values

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Our core purpose:

Serving Britain’s shoppers a little better, every day.

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s our job to deliver this in the right way for them.

That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as our new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in our stores to those of us in supporting roles.

In the UK, we serve some 66 shoppers every second, so it’s our goal to ensure every one of those customers experiences just a little better service on each visit.

Our Values help us to understand how to put this into practice:

No one tries harder for customers

We treat people how they want to be treated

Every little help makes a big difference

Since we first introduced our Tesco Values, they have become a vital part of our culture – and an essential underpinning of our growth and success. They ensure that every person at Tesco understands what is important – about how we work together as a team and how customers are at the centre of what we do. They are universal values, which have helped guide our people as Tesco has grown into new markets and new countries.